How General Contractors Can Deliver Value with 'Measure Twice, Cut Once’ Philosophy

Learn how the 'Measure Twice, Cut Once' philosophy prevents mistakes, increases efficiency, and client satisfaction for general contractors

Kyle Ferguson
January 9, 2024
3 Minutes

The old saying "measure twice, cut once" contains great wisdom for general contractors seeking to provide top-notch value to clients. 

While originating in carpentry, this phrase represents an approach of accuracy, planning, and efficiency that can benefit contractors across construction projects.

Precision & Planning

At its core, "measure twice, cut once" stresses the importance of precision and thoughtful preparation.

For contractors, this means thoroughly evaluating all facets of a project before starting work - understanding client needs, inspecting sites, and creating comprehensive plans. 

Investing ample time upfront identifies issues, anticipates challenges, and allows contractors to devise solutions, minimize errors and rework down the road.

Quality Control

Additionally, successful projects require close attention to even minute details - precise measurements, suitable materials, strict building codes. 

This meticulousness lays the groundwork for flawless execution, showing clients the contractor's dedication to quality. 

Avoid Costly Mistakes

Avoiding costly mistakes is also key.

Careful planning and assessment lowers the risks of missteps that can delay projects and inflate budgets.

By proactively “measuring twice,” contractors mitigate expenses related to corrections.

Exceed Client Expectations

Ultimately, embracing the “measure twice” philosophy allows contractors to exceed client expectations.

High-quality, on-time, on-budget projects build trust and satisfaction. 

Pleased clients recommend contractors’ services and repeatedly hire them, enabling business growth. 

In summary, the wisdom of “measure twice, cut once” guides contractors to provide maximum value through accuracy, planning, detail orientation, and mistake


Consistently applying these principles elevates contractors’ work and establishes satisfied clients and success.

Understanding Your Market

The success of any startup relies heavily on understanding the market it operates in and identifying the ideal customers within that market. Understanding your customer and becoming a subject matter expert is key, especially at the formidable stages.

By having insight into potential customers, you know what problems you should be solving with your product and how to communicate in a way that appeals to them.

The market is the broader industry that you serve. The ideal customer dives deeper into who your product is the best fit to serve. It's a way to segment your customers.

You might not know who your product best serves yet, and that is okay, but it's important to hypothesize and test who is.

Make some assumptions about what would make a customer a good fit for your product and test those assumptions otherwise, use your current customer base and data to guide you.

Here are some of the key steps to understanding your market and identifying your ideal customers:

Understanding Your Market

1. Research industry trends and news: Stay updated on current and emerging trends in your industry. Search Google news, read articles and follow the right people on social media to gain insights into customer preferences and potential opportunities.

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