Top 7 Sales Mistakes To Avoid To Win Multifamily Projects

Winning multifamily projects for your construction business is not easy but you can achieve that by avoiding these seven sales mistakes


Top 7 Sales Mistakes To Avoid To Win Multifamily Projects

It is easy to make sales mistakes when trying to win over the complexities of multifamily real estate projects. Today, we will take an in-depth look at seven sales mistakes that you can avoid to win multifamily projects and ensure the long-term success of your construction business.

When it comes to winning multifamily projects, you can be a seasoned developer or somebody who is just starting in the construction business, regardless of who you are, these common sales mistakes are bound to arise and stop you from achieving your business objectives and goals.

6 Sales Mistakes That SaaS Businesses Should Avoid - Stax Bill

1. Not Prioritize Listening Over Talking During Sales Conversations

You need to prioritize listening over talking during sales conversations. Make sure you are sharing relevant information to your potential buyers. You need to keep your buyer’s attention when taking part in a sales conversation so they feel that their needs and concerns are being addressed properly.

2. Not Doing Proper Research On Potential Buyers

If you want to have effective sales conversations and close sales deals then doing proper research on potential buyers is necessary. Without proper research, you won’t know what a particular client wants, so you will be offering them solutions that they might not need in the first place.

Instead of giving generic sales pitches during your sales conversation with a particular client you need to focus on delivering a more personal touch to your conversation that would matter to them and would motivate them to buy your services.

3. Not Setting Up Follow-Up Meetings With Potential Buyers

You must set up follow-up meetings with your potential buyers after the initial conversation. This will ensure that you are moving the conversation forward and will also let them know that you are looking for a real deal.

4. Not Emphasizing ROI To Potential Buyers

During sales presentations and sales conversations, it is a must that you emphasize the Return On Investment or ROI to your potential buyers. This will demonstrate to them the value of the product or service you are trying to sell them. It would also make them aware of their choices so that they can make an informed decision.

5. Not Automating The Sales Pipeline

Automating the sales pipeline is of essential importance if you are looking to streamline your sales process and close deals faster. You can automate the sales pipeline by setting up a leads qualification process, segmenting and recording sales data as well as making informed sales decisions by analyzing it. This in turn will give your construction business a competitive edge over its competitors and will pave the way for a more successful sales outcome.

6. Not Setting Up An Ideal Customer Profile (ICP)

You need to set up an ideal customer profile or ICP in order to narrow down your potential buyers and engage them in sales conversations accordingly. This will enable you to make better sales decisions by qualifying leads and filtering those leads that are not likely to become potential buyers.

7. Not Undertaking Sales Training

You need to ensure that your sales team is undertaking proper sales training so that your sales representatives become high performers. This will also allow them to have access to the right tools and knowledge to meet sales goals by setting sales strategies in place necessary to achieve those goals.


You need to remember that your construction business and its long-term success are based on the sales team, sales representatives, architects, engineers, contractors, clients, and different stakeholders. You need to invest in the people working for your business and build relationships with your customers based on loyalty and trust.

If you can avoid the seven common sales mistakes given above then you will be able to achieve just that. Then it is more likely that your construction business will be able to meet its business goals and sales target by winning more real estate multifamily projects. 

Understanding Your Market

The success of any startup relies heavily on understanding the market it operates in and identifying the ideal customers within that market. Understanding your customer and becoming a subject matter expert is key, especially at the formidable stages.

By having insight into potential customers, you know what problems you should be solving with your product and how to communicate in a way that appeals to them.

The market is the broader industry that you serve. The ideal customer dives deeper into who your product is the best fit to serve. It's a way to segment your customers.

You might not know who your product best serves yet, and that is okay, but it's important to hypothesize and test who is.

Make some assumptions about what would make a customer a good fit for your product and test those assumptions otherwise, use your current customer base and data to guide you.

Here are some of the key steps to understanding your market and identifying your ideal customers:

Understanding Your Market

1. Research industry trends and news: Stay updated on current and emerging trends in your industry. Search Google news, read articles and follow the right people on social media to gain insights into customer preferences and potential opportunities.

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